BLUE OCEAN STRATEGY

CERTIFICATION

SEGMENT 1

WHY BLUE OCEAN ?

RED AND BLUE OCEANS

THE BLUE OCEAN SEEDING

RED OCEAN SCHOOL

BLUE OCEAN DIRECTION

VALUE INNOVATION

SIX SIGMA INVOLVEMENT

BLUE OCEAN STRATEGY

STRATEGY CANVAS

4 ACTION FRAMEWORK

SEGMENT 2

STRATEGY CANVAS

THE RED OCEAN TRAP

THE BLUE OCEAN SEEDING

STRATEGY FORMULATION

VISUAL EXPLORATION

VISUAL AWAKENING

YOUR INDUSTRY STANDING

NON CUSTOMER - IDENTIFY

LEADERSHIP STRATEGY

STRATEGY SEQUENCE

SEGMENT 3

BUYER BLOCKS

BUYER PREDICAMENT

STRATEGIC PRICING

B.O ACTION LEADERSHIP

THE PRICE CORRIDOR

STRATEGY EXECUTION

MANAGEMENT DILEMMA

B.O LONGEVITY

10 RED OCEAN TRAPS

THE BUYER EXPERIENCE CYCLE